Here are some examples of how other Tiger Pistol customers have used Custom Tabs to engage and activate their Fans. Create your own Custom Tab
Stack Magazine wanted to create a more engaging brand experience for their Fans by adding a Custom Tab page.
The Custom Tab allowed Stack Magazine to encourage more of their Facebook page visitors to Like them, as well as to drive traffic in store to collect their free Stack Magazine.
Upcoming promotions and content in the magazine is communicated via regular updates to their Custom Tab.
Goldsbrough Lane is a new shopping precinct in Melbourne's CBD. They wanted to use their Facebook page to start to engage with patrons.
The Custom Tab provided an opportunity to convert more visitors to Like their page and become Fans.
Monthly promotions and retailer activities were able to be communicated via regular updates to their Custom Tab page.
The BBC wanted to leverage the release of new titles on DVD to increase their Facebook Fan base.
Through the use of a Custom Tab, they were able to promote promotions and links to purchase DVD's from their website.
Through regular updates to their Custom Tab, BBC were able to ensure their Tab page is always promoting the latest releases and promotions.
Here are some examples of how Tiger Pistol customers have engaged and grown their Fan base using a Contest promotion. Start a Contest promotion.
Twinings were launching a new Tea blend and wanted to leverage the launch to grow their Fan base.
Entrants had to register, and then in 25 words or less explain how a year's supply of Twinings tea would help the entrant enjoy every day.
A simple promotion, there was no public vote or gallery, with the 30 most creative entries winning a limited edition tea tin, and the best of these as chosen by Twinings, winning a year's supply of tea.
The Weather Channel wanted to engage their Fans via a Spring photo contest.
Entrants submitted a photo of Spring weather during a 4 week submission period, after which an email was sent to all entrants with a link to their photo for sharing with friends to gain votes.
Promoted via their Facebook page as well as on the Weather Channel website, the top 30 received a CD, with the winner judged by the Weather Channel receiving $5,000 cash.
Webjet wanted to increase their Facebook Fan base through a summer photo contest.
Entrants were required to submit their favourite summer photo with a descriptive caption. Entrants were then encouraged to share their entry with their friends to gain as many votes as possible.
The winner, receiving a trip for two to the Philippines, was chosen by Webjet from the top 20 vote winning photos.
Expedia Australia wanted to engage their existing Facebook fans with a summer stories contest.
Entrants were required to submit a holiday snapshot along with the story behind the picture. Entrants needed to share their photo with their friends to gain votes.
Expedia chose three winners from the top 5 entries who each received an Expedia travel voucher and a canvas print of their photo. All promotion entries also had the chance to have their photo used in an Expedia marketing campaign.